Essay on Family Focused Health Assessment Questions - Lou...

Family Focused Health Assessment L. L. Grand Canyon University August 11, 2013 Family Focused Health Assessment As the society we live in continues to transform, nurses need a comprehensive tool to assess family’s health patterns. Family units are influenced by environment, biological, mental, social and spiritual factors. Assessing these areas for health promotion and disease prevention will take all of these influences into consideration (Edelman amp; Mandle, 2010). A priority to a family focused health assessment approach is to adequately question, assess and examine these areas. A tool to assist a family health assessment using a family focused approach is Gordon’s 11 Functional Patterns. This paper will use these 11†¦show more content†¦Lake re-gain his lost weight. The observation made during this assessment is Mr. Lake appears very thin, he states he is 6’4† and weighs 172 lbs. Despite this, he presents with a general appearance of well-being and health. Mrs. Lake does feel supported by her husband as she states he has recently started helpin g in preparing his own snacks (a lot), to increase his intake and calories. Despite the knowledge that no health conditions presented themselves, the concern that something is still amiss is undeniable. Coping-Stress-Tolerance Pattern The next area of focus presented itself after asking certain questions in this area. Mr. and Mrs. Lake discuss the emotional stress brought on by moving from California to Arizona last year and leaving their 23 year old handicapped son Brad behind in California. Brad resides in a group home where he has lived for the past 10 years. He is very accustomed to his environment there; his needs are put first and it is best for him to stay there. To cope they contact his’ group home weekly to evaluate his needs and concerns the home may have. In addition, plans are made so Mrs. Lake can drive or fly to California to attend important meetings and appointments with her son Bradley. She describes the stress of being so far from her son very hard. She states she relies on her husband, Christian faith, and Brads’ care-takers to help her cope. Observations of this couple show a very solid support system providedShow MoreRelatedFundamentals of Hrm263904 Words   |  1056 Pag es With WileyPLUS: Students achieve concept mastery in a rich, structured environment that’s available 24/7 Instructors personalize and manage their course more effectively with assessment, assignments, grade tracking, and more manage time better study smarter save money From multiple study paths, to self-assessment, to a wealth of interactive visual and audio resources, WileyPLUS gives you everything you need to personalize the teaching and learning experience.  » F i n d o u t h ow t o MRead MoreStephen P. Robbins Timothy A. 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Asignment Free Essays

No marks will be awarded for the entire assignment if any part of it is found to be pied directly from printed materials or from another student. 2. All submissions should be made on or before the due date. We will write a custom essay sample on Asignment or any similar topic only for you Order Now 3. Any late submissions after the deadline will not be entertained. 4. Zero (O) mark will be awarded for late submission, unless extenuating circumstances are upheld. Scenario Computer everywhere Computers are everywhere. Watching television. Driving a car, using a credit card, even ordering fast food all involve computers, not to mention browsing the Web on your personal computer. Your car computer is an embedded computer that can be ascribed a special-purpose, because it only accepts input and performs limited functions. Your personal computer, on the other hand, Is general-purpose, meaning It accepts a wide range of input and can perform a variety of tasks. For one day, make a list of each computer you encounter (be careful not to limit yourself Just to the computers you see). How is the computer used? Is the computer special-purpose or general-purpose? Why? How was the task the computer performs accomplished before computers? Write a detail report your finding. The Assessment This assignment will contribute 50% towards the module marks, as mentioned In the student Assessment Information sheet. This assignment will be evaluated based on the following criteria. Marks will be awarded based on: Criteria Weight In Package understanding Demonstrating a sound knowledge and understanding of the scenario study in I OFF 25 Research and Analysis Discussion and analysis of the process that takes place based on the scenario given. Critical thinking and Applicability This includes analysis and evaluation of facts followed by results of evaluation. Displayed evidence of critical appraisal. Documentation and Referencing A proper documentation and references, adhering to the academic writing format as required by the university. 20 Guideline for Structure of document Prepare a document describing your analysis with appropriate diagrams, the report should be fully researched and referenced. Document the results of your work in a professional and systematic manner. Your completed documentation should meet the following requirements: 1 . Table of contents for every detailed section. 2. Abstract 3. Introduction 4. Sections . Conclusion 6. Appendices if necessary 7. References Submission requirements 1 . Your report must be typed using wordiness’s with Times New Roman font size 12, with 1. 5 spaces. Expected length is 3,000 words and you need to include a word count at the end of the report. 2. The report has to be well presented and should be typed. Submission of report that is unprofessional in its outlook (dirty, disorganized, inconsistent look, varying colored paper and size) will not fare well when marks are allocated. 3. The report should have a one (1†³) margin all around the page as illustrated below: 4. Every report must have a front cover. A transparent plastic sheet can be placed in front of the report to protect the front cover. The front cover should have the following details:- a) Name c) Subject. D) Project Title. E) Date Assigned (the date the report was handed out). F) Date Completed (the date the report is due to be handed in). 5. All information, figures and diagrams obtained from external sources must be referenced using the Harvard referencing system accordingly. Assignment marking criteria: Distinction (75%+) Demonstrated comprehensive research with detailed evidence. High level of analysis performed, exceptional and thorough knowledge and understanding displayed with regard to the application. This includes analysis and evaluation of facts followed by results of evaluation. Documentation presented in a professional manner, following proper sequencing and flow. Displayed evidence of critical appraisal. Credit (65-74%) Adequate research conducted with fair detail of evidence presented. Moderate level of understanding, analysis and knowledge displayed. Some level of relevance included in terms of application. Moderate level of analysis and evaluation of facts followed by results comparison. Good level of documentation presented. Some level of reflection was evident in the documentation. Moderate level of critical appraisal. Pass (50-64%) Low level research conducted. Some evidence of research displayed. Basic level of understanding and knowledge analysis displayed. Satisfactory level of documentation. No evaluation and analysis of facts, no results comparison performed Satisfactory or low level of reflection displayed. No level of critical appraisal demonstrated. How to cite Asignment, Papers

Corporate Social Responsibility (CSR) Business Community

Question: Describe about the Corporate Social Responsibility (CSR) for Business Community. Answer: Fedex had more success with the tagline When it absolutely, positively has to be there overnight than it did with We have planes, trains and automobiles. Why do you think this is the case? (5 marks) (4m) The case reflects the strategic positioning of the overnight delivery services by FedEx and the primary idea was to make the services more enhanced and efficient with the help of hub and spokes concepts. The first tagline does not reflect the strategic positioning of the firm, merely for which Fred was known to people and also the brand was not strategically positioned and it affected the execution of the business process. The first tagline, We have planes, trains, and automobiles." Did not reflect any of the strategic positioning as Fred was known for persistence and the eventual strategies, therefore it did not bring up more success for the Firm. The promise of the brand significantly creates huge impact on the clients. The key benefit is the speed provided by FedEx to all its customers. The tagline also sounded more like what they had, and not what they could do. The other tagline revealed the strategic positioning of the brand and it brought up more success for FedEx as it gives customers assurance of what the company was capable of. One of the other reasons was that FedEx focused on delivering the small packages to customers overnight and this worked pretty well for the firm. It would seem that, over time, Fedexs customer base has evolved. What do you think Fedexs primary customer base was when it first started, and what has it evolved into? (2 marks) (2m) At the start, the tagline for FedEx did not work and FedEx had to suffer a loss of millions. The first few years FedEx did not have the large customer base as it was only targeted at businessmen, who need letters to be delivered quick. FedEx needed effective strategies in order to increase the number of a customer within the firm and it lacked in retaining the desired brands strategies which resulted in the huge loss for the firm. Then FedEx focuses into delivering of the small packages instead of only letters to its customers overnight which worked and increased the customer's base resulting in the great profit for FedEx. As a result, FedEx now caters to more than businessmen it also caters to the common men, retail shops and food and beverage companies etc. What do you attribute this change to? (2 marks) I would attribute this change to FedExs attempt at focusing on the needs of the customers and delivering the best services. This enhances the satisfaction of the customers which as a result, increases the customer's base. The strategic positioning was mainly disputed by the latest and innovative technologies. The delivering of the large pacakages was difficult for the firm and therefore use of effective transportation and latest technologies can improve the overall services. The use of the latest technologies is needed such as the monitoring the quality of the products. In order to deliver the best products, before packaging of the order placed by the customers, FedEx need to check the quality of the goods whether it is as per the satisfaction of the clients and then the transportation facilities needs to be improved. Delivering of, the small packages to all of the customers proved to be working for FedEx and therefore it also reveals the desired fact that perfect means of strategies , branding and positioning is needed for successful marketing of the services delivered by the firm. Entirely, it can be said that the change was quite good in order to enhance the efficiency of the entire firm and it brought a huge profit for FedEx. What has Fedex done, by way of acquisition, in order to cater to its new target customers? (3 marks) FedEx understood the desired needs and the requirements of the targeted customers, which are considered to be of great importance as it helps in providing complete satisfaction related to quality and service to the customers. FedEx bought above a new business to cater to a huger costumer, Kinko. But the e-commerce is larger and the fitting of the larger parcels was a major concern as they cannot fit into regular mailboxes. Therefore, the delivery of the larger parcels was a major concern and so it was important for FedEx to improve the delivery system for the larger parcels with the use of effective transportation and technologies. Delivery of the services within the provided time frame needs to be enhanced as it increases the satisfaction and reliability of the clients towards the firm. Moreover, technology plays the most significant role and therefore it should be used in a systematic order. It was important for Fred to generate effective and effectual strategies in order to retain the clients stick towards the firm. Name and explain 3 promotional tactics that Fedex can adopt in order to reach out to its new target audience. (12 marks) There are three of the most crucial marketing elements which need to be considered while reaching the clients; they are mass marketing, niche marketing, and segmented marketing. The use of the effective 4Ps of marketing mix is one of best strategies as it helps in promoting the products and the services offered to the concerned customers in a suitable way. It consists of four elements such as products, prices, place and promotion and relating with the service industry there are three more elements of marketing mix, they are physical evidence, processes and respective people. The promotional mix will help in advertising for the firm effectively and it will generate enormous impact on the clients which will increase the profitability of the firm. Use of the social media websites can be used to promote the services and the products of FedEx. Another strategy would be the personal selling and the direct marketing top the clients and this can be done by direct mailing to them or by face t o face. The next strategy would be to advertise online by effective media tools and this will help in tempting the customers related to the services and products offered by the organization by various means. The online services will help in saving time for customers and it will enhance the users reliability related to the services provided online. The improvement in the quality of the delivery services strikes the reliability and satisfaction of the clients. The targeting, segmentation, and positioning help in bringing out the positive outcomes for the firm and the delivery system needs to be improved as this will enhance the reliability of the customers and will motivate them towards more purchase. The above three of the promotional tactics would help in increasing the customer base and it will help in serving the customers with the great quality of services. Advertisements with the help of the social media and the effective campaigns will help in creating the great impact in front of the customers regarding the business processes. A successful company like Fedex would have several stakeholders its customers being one of them. Name 2 other stakeholders and why you think they are crucial to Fedexs business and image in the marketplace. (8 marks) (4m) Stakeholders play the most crucial part in the enhancement of businesses process of any of the concerned association. It is, therefore, important to understand the role of a stakeholder as they contribute their best efforts in evaluating the preferred growth of the firm. The stakeholders that are crucial are the management team and employees. The employees are measured to be of large significance as they help in evaluating the entire business process successfully. FedEx needs to have the effective and efficient communicational system which can motivate and empower the employees. The skills and the talents including the desired knowledge of the employees help in creating the impact on the consumers and moreover, it increases the selling if the products and the services offered by the firm. Throughout the marketplace, the employees play the vital part towards the success of the preferred firm. Leadership, feedback and the effective means of surveys help in evaluating the performances of the employees and motivates them to enhance the delivery of the services. FedEx has developed a more decentralized management focus which allow certain employees to make decisions in a timelier manner. The overall management has a dramatic role in the company and have high power and high interest. It is where the daily decisions are being made and where the majority of interaction takes place between internal and external customers. Interaction with stakeholders can either be positive or negative depending on how managers relate to their needs. Thus, they carry the image of how the company carries out its responsibilities. Fedex has responsibility to the wider community in which it operates and it wants to do its part. Suggest one Corporate Social Responsibility initiative that Fedex can adopt and explain your rationale for the suggestion. (8 marks) Corporate social responsibility (CSR) is crucial for any of the firms and they need to adopt suitable initiative regarding the same in the particular environment in which they operate. One of the Best CSR initiatives would be to provide Humanitarian aid to the people in case of any disaster. The assets of the firm are cars, automobiles etc and therefore it is more important for the firm to help people when they are stuck in any type of disaster as this will help in savaging the life of people and will increase the trust of the customers towards the brand. FedEx is engaged in providing the best quality of the services as per the human needs and this is vital because it is to establish the healthy relationship with the customers. Adoption of this CSR initiative will help in increasing the Humanitarian aid to the people residing in the community and moreover, it will help in increasing the preferred growth of the business on the large scale by developing trust between the customers and the firm. The Humanitarian aid will help to make people out of danger and this will help in establishing the desired effective relations between the customers and the firm.

Nintendo’s Video Game Revolution free essay sample

When Nintendo introduced Wii to the market it differentiated itself and opened up a new market segment of non-video gamers to the video game industry. The Wii game console was considered a success as it attracted a wide range of people from children to seniors in playing a wide variety of â€Å"physical† games through its unique game controller. As a result, due to overwhelming demand, Nintendo has been facing product shortages. It is important for Nintendo to solve the Wii production shortage issue as soon as possible because competitors such as Microsoft and Sony are just waiting to steal the businesses of unsatisfied Nintendo consumers. To deal with the current problem, Nintendo is planning a marketing strategy in order to satisfy customer’s demands and retailer’s needs. There are four alternatives being considered: Direct selling through e-commerce Provide direct global access to consumers. Access would allow consumers to purchase product at a time convenient for them and have the product shipped directly to location of choice. We will write a custom essay sample on Nintendo’s Video Game Revolution or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Pre-order incentive programs An incentive program where the consumers can pre-order the product, for which they receive discounts, and have the peace of mind that their Wii will arrive on time. Increased production and Stock up Increased Wii production and quantity purchase discounts offered to retailers as a trade-off for storing larger quantities of inventory. Status Quo Make no changes the production schedule, and hope that customer demand matches production. After considering several factors including competitors, consumer demands, the company’s capacity, as well as upcoming videogame technology, it is recommended that Nintendo should act immediately to take advantage of the current sales opportunity by increasing production in order o meet high market demand. In addition to this, they should adjust the retail price of the Wii to compete with the Xbox 360 and the PlayStation 3 which are the main competitors with Nintendo’s Wii. A detailed action plan, covering the next 9 months, is outlined in this report which allows Nintendo to solve the product shortage issue in time for the upcoming 2007 holiday season. Furthermore, a contingency plan has been developed and documented to assist Nintendo in the event the action plan does not proceed as planned. Problem Statements George Harrison, the senior vice president of marketing for Nintendo of America, is facing a challenging situation while planning the production levels for the latest home video game console, known as Wii, for the 2007 holiday season. Issues that George has to consider are: †¢Potential shortages of the Wii home video consoles for the upcoming holiday season might irritate retailers and fail to meet consumers’ demands. †¢The public might view product shortages as an intentional step taken by Nintendo to create demand. †¢Shortages may lead consumers to purchase the competitors gaming console. Company Objectives Nintendo places a high importance of customer relationships and consumer satisfaction. Nintendo’s main objective in the upcoming 2007 holiday season is to meet retailer’s and consumer’s demands of its immensely successful new product, Wii.. Further, the company would want to aim to differentiate its product, the Wii, from its competitors, Sony and Microsoft, by choosing different marketing campaign venues of focusing on product’s users. Nintendo would target other segments that include young children, parents, and senior citizens rather than 18 to 35 year-old male gamers which are the core target of Sony and Microsoft. Nintendo would want to introduce its video games â€Å"to be innovative, intuitive, and inviting† to the public. Company Background Founded in 1889 in Kyoto, Japan, Nintendo produced handmade playing cards and from there expanded into toys and games. Nintendo produced its own electronic home console in the early 1980s. The success of Nintendo’s video games including such favorites as Donkey Kong helped Nintendo expand into North America market selling video game adventures including Super Mario Brothers, The Legend of Zelda, and a sequel to Donkey Kong. The booming success of home computer technologies almost killed the home videogame industry in 1983. However, the introduction of the Nintendo Entertainment System (NES) launched at that time created mass success for the company because there was no direct competition. This monopoly position did not last long; however, as competitive products such as the first PlayStation console from Sony, and the Xbox from Microsoft eventually became the gaming systems of choice, achieving a higher market share than the Nintendo Game Boy in the late 1900s. Facing tough competition, Nintendo started to focus on another path where competitors had not reached yet. Rather than attempting to outdo Sony and Microsoft in the battle for the best graphics for extreme gamers they changed their view. They decided to target people who have never played video games before, therefore carving out a new market for themselves. Thus, the Wii console was developed and was a enormous hit where the products were constantly sold out as soon as they hit the shelves and product shortages became a concern. Situation Analysis Strengths †¢The Wii target price is $249 which is the lowest price comparing to the Xbox 360 and the PlayStation 3. †¢The motion-sensing Wii controller creates a new way for people to â€Å"experience† playing games. It has no buttons at all and it can be used as different tools in different games such as a tennis racket in a tennis tournament or a baseball bat in a ball game. †¢Users can also use the Wii to access to the latest weather, news, sports, email, and other Internet services. †¢Wii users can enjoy an enormous variety of games; more than 400 game titles. The simplicity of Nintendo’s console made it manageable for software publishers to develop game software without the usual delays. The cost of a Nintendo game is around 25% to 50% lesser than that of Xbox 360 or PlayStation 3 games. †¢Nintendo has used a unique way of advertising by allowing the public to try its products to determine for themselves how fun and different the products compare to the traditional videogames in shopping malls and other venues such as the American Association of Retired Persons Annual Meeting. †¢The TV commercials focused on users rather than the game. Weaknesses †¢The Wii does not allow users to benefit from advanced online services and does not have Blueray or DVD drive for users to watch movies. †¢The graphics in Wii are not as good as the Xbox 360 and the PlayStation 3 where the graphics are significantly better. †¢Nintendo’s manufacturing department is still facing product shortages around the world. †¢Too many game titles developed by third parties which are supported on the Wii platform could lead to confusion for end-users, and this may negatively affect the chance of good game titles reaching customers. Opportunities Nintendo targets gamers, mothers, and multi-generational families. This segmentation is much bigger than the core 18-35 year-old male gamer which is the target audience of Sony and Microsoft. The extended online service (Virtual Console) has the ability to attract more customers who are willing to pay for advanced features. In addition, the potential of online advertising revenue is feasible. †¢The demand for the Wii remains high and Nintendo enjoys the largest market sharing in gaming systems Threats †¢Competitors have lowered their initial retail prices to be within the same price range as Nintendo Wii. Sony and Microsoft have also introduced new games for casual gamers such as â€Å"Scene It? † and Echochrome therefore expanding their customer base. †¢Product shortages may create a negative image for Nintendo as the public may think that Nintendo is intentionally shorting supplies to gain higher profits and increase demand. †¢Future technologies such as the Android and the IOS will begin to compete with Nintendo. †¢Mobile games are more and more popular and the price of mobile games is extremely affordable. Television related games may lead to a future games market, therefore threatening traditional games. Apple games are already becoming another strong competitor because of their low price and many choices. Market Analysis Nintendo’s market share remained strong from 2007 to 2009 when the company had about 49% market share compared to Xbox 360’s 27% and the PlayStation 3’s 24% (Appendix 1). The strong growth was mainly due to the low price range and bigger market segmentation combined with the new marketing strategy venues. However, Nintendo’s competitors, Sony and Microsoft, are aggressively competing with Nintendo by lowering their prices and introducing more games similar to the Nintendo Wii (Appendix 2). This can be a real battle field for Nintendo. Furthermore, the new trend of technologies of Android (ie. from Samsung) and IOS (ie. from Apple) is merging into the market. These technologies allow users to download games online and play them directly on their smart-phones, access the internet for interesting apps, watch online movies, and access their email anywhere and anytime. This is a real potential threat for Nintendo. These smart-phones have higher retail prices at around $400 to $600 but with the current fast pace of technology the prices are likely to go down quickly. There has been an indication of a significant increase in market share for the Android and IOS. Nintendo should consider this trend in the development of their long-term strategy. Segmentation Nintendo has capitalized on a previously mostly untouched market with their release of the Wii, bringing people who had no interest in gaming to the gaming â€Å"table† with their keen design and marketing style. We have determined four separate segments for game use as follows: †¢Video â€Å"Gamers† †¢Fun seeking family members †¢Weight conscious Wii-users †¢Saavy Seniors Video â€Å"Gamers†: These are individuals who are constantly seeking out a new video game challenges, and are always on top of the latest systems and trends. Generally, people in this category tend to be male, within the ages of 19 to 35. They utilize video games for entertainment, to compete via online gaming and in social surroundings and as a way to relieve day to day stress.. Generally they have a high level of video game usage and pride themselves with their title of â€Å"gamer† as it differentiates them in the crowd. Fun seeking family members: Members in this category can be of all ages, looking for an opportunity to spend some quality time with other family members, in an activity all members can enjoy. Generally these members are value and time conscious, are concerned about fitness and health and are regular users of the video game console as part of their weekly family time. Weight conscious Wii-users: These are specific individuals who utilize the Wii as a fitness tool for health and wellness. With the addition of the Wii â€Å"fit†, maintenance and weight loss can be achieved through regular routine use. These individuals utilize the Wii on a routine basis, are conscious of fitness and health benefits and focused on achieving a healthy life balance. Saavy Seniors: These individuals, over the age of 65, are looking for a method to stay fit, maintain their mental health all while enjoying a unique method of entertainment. Segment #1234 NameVideo â€Å"Gamers†Fun seeking family membersWeight Conscious Wii-usersSaavy Seniors Qualifying dimensions Who? 18 to 35 year old â€Å"gamers†Family members of all ages People of all ages looking for a fun weight loss and maintenance techniquePeople over the age of 65 What? Wii video game useWii video game useWii video game useWii video game use When? FrequentlyRegularly/ OccasionallyRegularlyOccasionally Where? At home, online gaming and sociallyAt homeAt homeAt home Why? To compete with other players, as a relaxation and social activity and to remain in the â€Å"mainsteam† gaming worldOpportunity to spend time with other family members doing something everyone enjoysTo lose and maintain weight, while having a good timeFor fun and relaxation, to maintain physical fitness and to maintain mental acuity. Segment size30%40%15%10% TrendsSeekers of the â€Å"latest and greatest† technology, competitive and sometimes social Fun and quality family time seeking, value and health consciousHealth and life balance conscious, open to new ideas and experiencesHealth and wellness conscious, open to new things, motivated to explore new ideas Other Determining dimensions Benefits soughtEntertainment and thrills, game differentiation and competitionValue for money, quality family time, entertainment and fitness and health benefitsFitness and health benefitsFitness and health benefits, mental and physical stimulation and entertainment Usage rateFrequentlyRegularly/ OccasionallyRegularlyOccasionally Nintendo’s Wii game system really hit the mark when they opted to change the rules of the gaming world to target users who previously did not use video games. Expanding the range from the typical 18 to 35 year old market to a range of 6 to 75 has helped to achieve this goal. Nintendo designed a system that was easy to operate for all users, not just â€Å"gamers† constantly searching for the new technology. In doing so, they caught the current market off guard, creating market share for themselves in families, seniors and people looking for different options to keep healthy and work out. Their current market caters to individuals in all walks of life, and at all ages. Rather than focusing their campaigns at the typical 9 to 24 year old male audience, Nintendo utilized a marketing campaign showing families and individuals in all areas of business, culture and family life. As such their market grew to everyone rather than the atypical video game use. Pricing is another key issue as Wii, has been priced at much lower price than its main competitors, Microsoft’s Xbox 360 and Sony’s Playstation PS3 game consoles making it more easily affordable and accessible to more people. The potential for continued growth continues to expand for Nintendo’s Wii.. Wii not only provides games, but learning opportunities, weight loss programming, and intellectual puzzles. The potential market extends from families looking for a way to spend time together, to seniors looking to keep their memories sharp. Competitive Analysis Nintendo’s main competitor’s of their Wii gaming system are Sony’s Playstation 3 (PS3) and Microsoft’s Xbox 360. As noted above, the Wii still held almost half (49%) of the market share of the gaming system market with the Xbox 360 and the PS3 almost splitting the remaining market share at 27% and 24% respectively. Initially upon the release of the PS3, which was expected to be a huge success, they were marketed at a whopping $599 each, which excluded additional games. Wii was positioned for the value conscious edge of the market with its much more affordable $249 price tag which included a variety of games. However, in response to the Wii’s massive success, both Microsoft and Sony reduced the prices of their PS3 and Xbox 360 consoles to $499 and $279 respectively in order to be more competitive. With the new Nintendo Wii packages being retailed for around $350 to $600 because of the huge demand for the product, this could decrease the edge that the Wii previously held with value pricing compared to its competitors. Sony and Microsoft’s new focus on casual gaming options such as â€Å"Scene-It† for Xbox 360 also shows their change of focus to casual gamers from their prior 9 to 24 year old male target audience increasing Nintendo’s competition in the casual gaming market. Despite these improvements, Nintendo continues to dominate the market, with continued and expanded market share through 2011 through its unique, â€Å"simplified† gaming systems focused on user experience rather than attempting to compete with the extreme graphics of the PS3 and Xbox it has carved out its own market share and redefined the video gaming experience. Competitive Analysis Brand NameBrand â€Å"Focus†Target marketCompanyPriceMarket Share (2009 – Appendix 1) Exceptional top of the line graphics, catered towards the extreme gamer at a premium price18 to 35 year old â€Å"gamers†Sony $49924% Mid-range to high range graphics, catered towards the â€Å"gamer† audience at a mid to premium pricing level18 to 35 year old â€Å"gamers†Microsoft $27927% Value pricing, lower to mid range graphics, but targeted at an â€Å"all user† audience gaming experience everyone can enjoyAll target audiences of all agesNintendo $249 (with retailers offering package from $350 to $600)49% Nintendo Wii Positioning Table: Key Factors Key Opportunities †¢Further increase of market share by extending consumers into all ages, demographics and individual walks of life through appropriate marketing campaigns and techniques †¢Future game design and software engineering to ensure unique and exciting games and consoles †¢Opportunities for further growth in the seniors and students sectors as mental stimulation and learning utilization tools Key Success Factors Production maintenance to reduce or eliminate shortages to meet customer demand †¢Competitive pricing against key competitors of Xbox 360 and Playstation 3 in order to maintain value advantage Maintaining and increasing consumer awareness of product releases and success through advertisement campaigns †¢Maintaining the market share by introducing exciting and challenging gaming products Key Uncertainties †¢Competitive reaction is unknown as Nintendo’s current competitors could release a similar â€Å"improved† version to gain market share †¢Continued consumer acceptance of the product New entrants to the market could steal Nintendo’s market share Alternatives Product shortages are a problem in the video gaming industry due to various reasons. First of all it is very difficult to precisely forecast the demand for a particular product given the very nature of this type of entertainment as new products keep coming into the market at a very fast rate. A missed sales forecast could either mean that the supply exceeds the demand and the product sits in the manufacturer’s warehouse or the demand is so high that the consumer gets frustrat ed when the product is not available anywhere. Any particular console or game may be in huge demand one month but not the next depending on the consumer’s mood. Harrison as the vice president of Marketing is in an enviable position as the demand for Wii has surpassed the company’s most optimistic sales projections. Nintendo has experienced product shortages with Wii before and Harrison does not want to make the same mistake again. Harrison knows that if product shortages continue into the 2007 holiday season, the retailers and consumers will get very discontented and this may lead to a loss of market share of the gaming industry. In order to ensure that the Nintendo does not face any product shortages the company could adopt various tactics. 1. Direct Selling In addition to selling through retailers, use web site-based e-commerce system to give direct access to customers. This would be a suitable marketing channel to target consumers who find it hard to go to the retailers to purchase the system. The direct sales channel would be accessible globally and the product would be shipped directly from the manufacturer. The consumers will be able to order the product at their own convenience and if there is a shortage, the consumer can have the Wii put on a back order. Nintendo can use live camera feeds to show how the game is played and enjoyed by gamers of all ages. The direct sales would however also mean that the consumer does not get to touch or see the product. The consumer might also want the product to be demonstrated before the purchase. For shortages during the holiday season, consumers should be provided a discount of $40 and sent a personalized gift card that could be provided to the future gift recipient. †¢Pros oThe product can be marketed to a larger market oSales and customer response can be tallied at any time oBackorders can be tracked Sales cost will be lower as the middleman retailer will not be required. oConsumers can provide online reviews oConsumers can track the shipping and availability of product †¢ Cons oWebsite for direct sales may not be up and ready in time for holiday season oConsumers cannot see a live demonstration oConsumers are not able to talk to a salesperson regarding their concerns oGlitches with Web site means lost sales oConsumers may face inconvenience if the product needs to be returned/repaired oDirect sales can potentially compete with Nintendo retailers and may upset them due to this competition . Pre-order Nintendo could start an incentive program where the consumers can pre-order the product well in advance of the holiday season. Wii demonstrations can be held on an ongoing basis at various retailers where interested gamers can have first- hand experience playing the games and then pre-order the console with the games. The company can offer discounts on pre-orders that are placed a few months before the holiday season. The consumer will have the peace of mind that the product will arrive on time and the company will know in advance about the production quotas.